Top 8 Mistakes B2B Marketers Made During Lead Generation

1.    Marketing activities that do not produce ROI or are “futile exercises” (eg: excessive graphics and images)

2.    Having unrealistic expectations that marketing tactics can produce results

3.    Ineffective decision making leading to not implementing marketing strategies

4.    Unsustainable implementation over the long term

5.    Only one tactic employed for marketing

6.    Unimpressive implementation (unimpressively written marketing copy, unimpressively designed or unimpressively targeted campaigns)

7.    Dumping leads and failing to nurture leads

8.    Presuming your target audience is not good at research

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