Make use of customer references
Marketing should cultivate gaining permission from customers to use them as references. Care should be taken to ensure that any one customer’s reference is not overused.
The Close of sale
The final sales call is called the close of sale. The ultimate close of sale is the duty of the sales team. But by implementing a sound nurturing and scoring process, you have helped them by setting up a relationship and placing your company as a leader with the prospects. One needs easy to use tools to aid lead nurturing such as email, landing pages, forms and a solution to b2b lead nurturing.
Sending follow-up emails
Each email you send to your prospect should provide document (webinar or trial) software that helps the prospect to take the right purchase decision.
Make use of clear wordings
You only get five seconds of your recipients’ attention. So use bullets, short forms and no external navigation. Have only one call to action.
Make use of forms
You can make use of forms as the call to action on the landing pages. Do not use the same form repeatedly. Never ask for contact information again and again. Since you do not ask the prospect for contact information you can ask about company size, time required to take the decision.
Building the profile over time will help you in scoring with the customer with respect to lead nurturing.
Make use of web analysis and lead scoring
Knowing which pages your prospects visit will help you determine their interests. If you are able to anonymously visit the prospects when they are reading your post, it is an added feather to your cap as far as tools to nurture leads are concerned.
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